Why Lead Quality Matters More Than Quantity in 2024

Introduction:500 leads per month sounds great—until only 5 convert. In 2024, quality > quantity. Let’s focus on attracting buyers—not browsers.

The Problem: The “More Is Better” Myth

• Low-quality leads eat up sales time and budget.

• Wrong audience from vague targeting.

Case Study: A B2B brand reduced lead volume by 40% and grew revenue by 200% by excluding unqualified prospects.

The Fix: 3 Ways to Filter for Quality

1. Niche Your Targeting

   • Use LinkedIn to target by job title and company size.

2. Lead Scoring

   • Grade based on behavior (e.g., downloads, form fills).

3. Qualify Upfront

   • Add qualifying questions like “What’s your budget?” on forms.

The Result: Less Chasing, More Closing

• Better conversion rates

• Lower CAC

• Empowered sales teams

📩 CTA:Don’t waste time on dud leads. Book your FREE Marketing Audit with Adtitude Media to attract high-value buyers.