Adtitude Media · Free Tool

CAC Payback Period Calculator

Find out how many months it takes to earn back what you spend acquiring a customer, and the maximum CAC you can afford. Most D2C founders track ROAS and never calculate this, which is the number that tells you if the business compounds.

Customer Acquisition Cost (CAC)

₹

Average Order Value (AOV)

₹

Gross Margin

Repeat Purchase Rate (within 90 days)

Avg. Orders per Repeat Customer (90 days)

RTO / Non-Delivery Rate

Payback Period

0.0

orders to break even on CAC (blended for RTO)

0 mo3 mo6 mo12+ mo

Cumulative Contribution vs. CAC

Contribution per delivered order₹0

Blended contribution (incl. RTO)₹0

CAC recovered by—

Max Affordable CAC₹0

CAC Payback Period Calculator

Payback Period

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