Two free tools for D2C founders and marketing teams — no fluff, no gated course. Just the calculators we use ourselves.
Figure out exactly what to bundle, how to price it, and what margin you're left with. Built for D2C brands on Shopify running Meta or Google Ads.
Run your discount strategy through a real P&L lens. See how your CAC, ROAS, and margins shift before you touch your campaigns — not after.
Most D2C brands discount wrong. They cut price to hit short-term ROAS and quietly kill their margin. This simulator shows you the real cost before you commit.
Bundles are the highest-leverage AOV move. But only if priced correctly. Most founders guess. This tool removes the guess.
We use these internally. Every client audit we run starts with some version of these inputs. We made them shareable because the problem is universal.