We help D2C brands scale profitably across Meta and Google by connecting media performance with GA4, Shopify data, retention, and the economics of the business.
Because a healthy ROAS is useful.
A healthier P&L matters more.
Trusted by brands
ROAS can look great and still be lying to you.
Brand traffic inflates it. Returning customers inflate it. Discounts inflate it.
None of that shows up as profit.
We read paid media one way: what it does to your P&L.
We work with D2C brands in fashion, accessories, and lifestyle. Product-market fit, ad spend history, real ambition to scale profitably.
We run Meta and Google. But we don't stop at the ad account. Shopify revenue, GA4 behaviour, product economics, pricing, and retention all feed the decision.
No blanket discounting. No inflated ROAS.
Just growth that holds up on the P&L.
Campaign architecture, audience strategy, creative testing, Search, Shopping, and Performance Max under one performance system.
Reporting that connects traffic, conversion behaviour, product performance, order value, customer mix, and revenue quality.
Retention flows that recover missed revenue, support repeat purchases, and improve the value generated from existing customers.
Organic content strategy and community management aligned to the same acquisition and retention goals as paid.
Creator sourcing and content production built to be tested directly inside paid campaigns.
Optimising for classic search, AI-generated answers, and generative engines as discovery keeps splitting across all three.
P&L-focused scaling is not an additional service. It is the way we approach every channel.
We learn the numbers first. AOV, margins, target CAC, customer mix, repeat behaviour, product priorities. Before we touch a single campaign.
Meta, Google, GA4, and Shopify, reviewed together. We find the gaps: measurement, structure, budget, creative. Wherever the dashboard is lying.
Every test starts with a hypothesis. Creative, hooks, formats, audiences, offers, landing pages. Nothing tested without a reason.
Evidence before budget. If the numbers back it, we scale. If they don't, we fix the system first.
Acquisition is half the job. We use retention flows and behaviour data to grow repeat revenue and recover what's already been spent to earn.
Naudic & Vintage by Naudic
Fashion · Australia & US
6 months
The work
The brands needed a more structured approach to growth across markets. We worked across campaign structure, creative testing, product-level performance, and geographic expansion to build a more consistent scaling system.
Joolry
D2C Jewellery · India
The work
Strong product range, but broad targeting was limiting efficiency. We rebuilt audience segmentation using customer behaviour, fashion preferences, and purchase signals, and introduced more personalised messaging across the funnel.
Volt
D2C Home Care · India
The work
Differentiated product, limited digital traction. We reworked audience strategy and creative mix, clarified product messaging, and improved the conversion journey through stronger landing page communication.
Palmore Luxury Developers
Lead Generation · Mumbai
The work
Generating leads for villa projects priced at Rs 12 crore and above. Quality over volume with the right HNI buyer profile. Built hyper-local targeting for premium residential zones with aspirational creative combining video, static, and carousel formats.
Orthopedic Footwear Brand
D2C Footwear · India
The work
A new Meta account with no historical data. We built the account from the ground up and developed a problem-led creative system around the hero product.
Before we recommend anything, we review the system behind your growth. Meta, Google, GA4, Shopify, and the commercial context that connects them.
Request a Paid Media Profitability ReviewDesigned for D2C brands with existing Meta or Google spend history.
Not ready for a call? Try our free calculators, no email required.
What we review
What you receive
The review is complimentary for brands that meet our fit criteria.
I have been working with Adtitude Media for about six months now, and in that short period of time have seen them deliver what they promised in our first meeting. They displayed a deep understanding of the process and advised us well in devising a strategy. They have been extremely hands-on throughout.
Karl Irani
Co-Founder, Palmore Luxury Developers
Emma Puttick
Founder, Naudic & Vintage by Naudic
Working with this team has been a fantastic experience. Their proactiveness, seamless communication, and expertise have consistently exceeded our expectations. They truly excel at what they do, and their dedication to delivering outstanding results makes them an invaluable partner.
Founder
D2C Brand
The team has always been available to address my queries, deeply understands my business and product, and has helped grow my digital presence. Their team is proactive and supportive.
Founder
D2C Chocolate Brand
We work best with D2C brands that are past the validation stage and want to scale with commercial discipline, not just increased spend.
We may not be the right fit if
You are still validating the product, looking only for campaign setup, or expecting growth to come from increasing ad spend alone.
Adtitude Media is a performance marketing agency based in Mumbai, working with founder-led brands in fashion, accessories, and lifestyle across India, Australia, and the United States.
We combine channel execution with a wider commercial view of growth — staying close to account structure, creative performance, tracking quality, customer behaviour, product economics, and the decisions that determine whether growth is sustainable.
We keep our client roster focused so that every account receives the level of attention it requires.
Verticals
Fashion · Accessories · Wellness · Lifestyle
Channels
Meta Ads · Google Ads · Retention & Lifecycle
Markets served
India · Australia · United States
Headquarters
Mumbai, India
What's the minimum ad spend to work with you?
We work best with brands already spending on Meta or Google, typically Rs 3L+ per month. If you're pre-spend, email us and we'll figure out how we can help.
Is the Paid Media Profitability Review really free?
The review itself is free. You get a summary and a walkthrough call. The full presentation and detailed breakdown is shared once we're engaged to work together.
Do you only handle Meta and Google, or the full funnel too?
Paid media is where we're strongest and where we lead. We also run Social Media Management, UGC, SEO, AEO, and GEO through the same team and reporting standard.
How is this different from a typical performance marketing agency?
Most agencies report platform numbers and move on. We connect Meta and Google to your Shopify and GA4 data, so every recommendation is checked against margin, not just ROAS. If a campaign looks good on the dashboard but hurts your P&L, we say so.
How long before we see results?
Most accounts see a measurable shift within 45 to 60 days, depending on the stage the brand is at. Structural fixes like tracking and creative testing often move faster than that.
What if we're not ready to talk yet?
Start with our free calculators, no email required. They're the same math we use in client audits.
We review the account, connect the numbers, and identify the changes most likely to improve profitable growth.
Request a Paid Media Profitability ReviewOr email directly at growth@adtitudemedia.com
Not ready yet? Try our free calculators first.