Free Tools & Resources No email walls, no gated course

Built for brands that run on numbers.

Free tools for D2C founders and marketing teams. The same calculator we use in our own client audits.

01 — PERFORMANCE CALCULATOR

Discount & CAC Simulator

Run your discount strategy through a real P&L lens. See how your CAC, ROAS, and margins shift before you touch your campaigns — not after.

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02 — PERFORMANCE CALCULATOR

CAC Payback Period Calculator

Find out how many months it takes to earn back what you spend acquiring a customer, and the maximum CAC you can afford.

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03 — PERFORMANCE CALCULATOR

Contribution Margin Calculator

See what's actually left after discounts, COGS, RTO, and ad spend, per order, and the max CAC you can afford.

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Why we built this.

Every client audit we run starts with some version of these inputs. We made it shareable because the problem isn't unique to any one brand.

The reasoning

  • Most D2C brands discount wrong. They cut price to hit short-term ROAS and quietly kill their margin. This simulator shows you the real cost before you commit.
  • We use this internally. Every client audit we run starts with some version of these inputs, so what you get is the same math we bill for.