Agency Selection

Strategy

Why Fashion D2C Brands Need a Specialist, Not a Generalist

Parth, Co-founder, Adtitude Media · Sep 15, 2026

A generalist agency can run Meta and Google for almost any category. Here's what breaks when that approach meets fashion's returns and discount cycles.

Strategy

Tech-Enabled vs Traditional Agency: What's Different

Parth, Co-founder, Adtitude Media · Sep 15, 2026

Tech-enabled gets used as a buzzword by agencies that haven't changed how they work. Here's what the label should mean, and how to tell before you sign.

Strategy

Who Shows You the P&L Impact of Paid Media, Not Just ROAS

Parth, Co-founder, Adtitude Media · Sep 15, 2026

ROAS tells you if a campaign performed. It doesn't tell you if the business made money. Here's what separates an agency that connects media to your P&L.

Strategy

Meta Ads Agency vs In-House: Real Cost Comparison 2026

Parth, Co-founder, Adtitude Media · Aug 13, 2026

The in-house-is-cheaper argument skips half the real cost. Here's a full comparison of agency versus in-house Meta Ads management for 2026, by business stage.

Strategy

How to Choose a Performance Marketing Agency for Your D2C Brand

Parth, Co-founder, Adtitude Media · Aug 13, 2026

Most agency-comparison content is agencies selling themselves. Here's an actual checklist of questions and red flags to use when choosing a performance marketing partner.

Strategy

How to Source UGC Creators Without Overpaying an Agency Retainer

Parth, Co-founder, Adtitude Media · Aug 13, 2026

Agencies mark up UGC sourcing significantly. Here's how to find creators, brief them, and build a repeatable pipeline without paying a retainer for coordination.