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8 posts tagged Attribution.
Parth, Co-founder, Adtitude Media · Aug 31, 2026
Your Dynamic Product Ads show great ROAS on the dashboard. Here's why that number is misleading you, and how over-reliance on DPAs quietly kills your account's ability to acquire new customers.
Parth, Co-founder, Adtitude Media · Aug 13, 2026
Blended MER hides whether new-customer acquisition is actually working. Here's why acquisition MER is the number that should drive scaling decisions, with a worked example.
Parth, Co-founder, Adtitude Media · Jul 21, 2026
Google Ads reports one revenue number, Shopify reports another. Here's why they diverge and which one to trust for decisions.
A big chunk of your Google Ads ROAS might just be customers who were going to buy anyway. Here's how to isolate branded search performance.
Platform metrics can't tell you what would have happened without the ad. Here's how incrementality testing answers that, and why it matters.
Parth, Co-founder, Adtitude Media · Jul 17, 2026
Google Ads vs Meta Ads ROI compared for D2C brands in 2026 - CPC, ROAS benchmarks, and which platform to prioritize by business stage.
Parth, Co-founder, Adtitude Media · Jul 14, 2026
High-ROAS catalog and retargeting campaigns often sit closest to conversion and take credit for demand generated elsewhere.
Parth, Co-founder, Adtitude Media · Jul 8, 2026
GA4's attribution model keeps shifting and fashion brands keep misreading it. Here's what changed in 2026, and how to set up attribution that actually reflects your funnel.