CAC & LTV

Strategy

AOV vs LTV: Which Should Actually Drive Your Marketing Budget

Parth, Co-founder, Adtitude Media · Aug 13, 2026

AOV and LTV get used interchangeably to justify acquisition spend, but they answer different questions. Here's the framework for which should actually drive your budget.

Problem-Explainers

CAC Payback Period: How to Calculate It and What's Healthy

Parth, Co-founder, Adtitude Media · Jul 21, 2026

CAC payback period tells you how long it takes to recover what you spent acquiring a customer. Here's how to calculate it and what's healthy.

margin

Why Your D2C Brand's Customer Acquisition Cost Keeps Rising (and What to Do About It)

Parth, Co-founder, Adtitude Media · Jul 17, 2026

Indian D2C CAC is up 35% YoY. Here's why platform dependency and weak first-order economics are driving it, and how to fix both in 2026.

Strategy

The Real CAC vs LTV Formula for Fashion Brands

Parth, Co-founder, Adtitude Media · Jul 8, 2026

A fashion brand's 11.3:1 LTV:CAC ratio drops to about 6:1 once returns and discounts are factored in. Here's the corrected formula and worked example.