margin

margin

RTO in Indian D2C: The Real Cost Nobody Puts in the P&L

Over 80% of Indian D2C brands aren't profitable despite strong revenue. RTO is a major reason why, and it rarely gets modeled against ad spend properly.

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Why Your Meta ROAS Doesn't Match Your Bank Account

Meta Ads Manager can show a strong ROAS while your bank balance tells a different story. Here's why, and what to track instead.

margin

Cash Flow vs. Vanity Revenue: The D2C Profitability Trap Hiding in Your P&L

Over 80% of Indian D2C brands aren't profitable despite strong revenue. RTO, payout delays, and inventory traps explain why - and how to fix it.

margin

Why Your D2C Brand's Customer Acquisition Cost Keeps Rising (and What to Do About It)

Indian D2C CAC is up 35% YoY. Here's why platform dependency and weak first-order economics are driving it, and how to fix both in 2026.

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Your Discounts Are Buying ROAS, Not Customers

Discounts improve conversion rate on paper but quietly erode margin and train customers to wait for the next sale.