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11 posts tagged Problem-Explainers.
A general pre-scale checklist misses what actually breaks Indian D2C brands. RTO, COD mix, payout delays and GST reconciliation, the levers before increasing spend.
Blended MER hides whether new-customer acquisition is actually working. Here's why acquisition MER is the number that should drive scaling decisions, with a worked example.
ROAS is calculated before returns happen. Here is how a 12% return rate quietly erodes performance, and how to build a return-adjusted ROAS.
Scaling a D2C brand doesn't create new weaknesses, it exposes ones already there. Why the ad account is usually the first place they surface.
A strong ROAS number can hide shrinking cash. Here is why blended performance, returning revenue, and contribution margin matter more.
A platform-performance review misses what actually drives growth. Six sharper questions to ask every week instead.
Scaling ad spend exposes weaknesses fast. A 12-point checklist to run before increasing budget, from tracking to discount dependency.
ROAS tells you if an ad performed. Contribution margin tells you if the business made money. Here's how to calculate and use both.
CAC payback period tells you how long it takes to recover what you spent acquiring a customer. Here's how to calculate it and what's healthy.
Platform metrics can't tell you what would have happened without the ad. Here's how incrementality testing answers that, and why it matters.
Platform ROAS and blended MER often tell different stories. Here's what each one is actually good for and when to trust which.