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RTO & Returns

4 posts tagged RTO & Returns.

margin

RTO in Indian D2C: The Real Cost Nobody Puts in the P&L

Over 80% of Indian D2C brands aren't profitable despite strong revenue. RTO is a major reason why, and it rarely gets modeled against ad spend properly.
Problem-Explainers

The Return Rate Nobody Includes in Their ROAS

ROAS is calculated before returns happen. Here is how a 12% return rate quietly erodes performance, and how to build a return-adjusted ROAS.
margin

Cash Flow vs. Vanity Revenue: The D2C Profitability Trap Hiding in Your P&L

Over 80% of Indian D2C brands aren't profitable despite strong revenue. RTO, payout delays, and inventory traps explain why - and how to fix it.
Strategy

The Real CAC vs LTV Formula for Fashion Brands (Most Agencies Ignore Returns)

Standard CAC vs LTV math works for most ecommerce categories. Fashion isn't most categories. Here's the version that accounts for returns and discount depth.