Scaling — Adtitude Media Blog

How Much Should You Actually Spend on Creative Production? A Framework by Ad Spend Level

Parth, Co-founder, Adtitude Media · Aug 31, 2026

Most D2C brands treat creative production as an afterthought and wonder why their Meta ads stop scaling. Here's exactly how much of your budget should go toward creative at every stage of growth.

Strategy

How Much Ad Budget You Actually Need to Test the US Market

Parth, Co-founder, Adtitude Media · Aug 29, 2026

Skip the flat 50-conversion rule. Here's how to size a US market test budget using CPM, expected conversion rate, and your actual AOV, whether you're a low-AOV or high-AOV brand.

Strategy

How to Launch a D2C Brand in a New Country: Why Your Marketing Strategy Doesn't Just Translate

Parth, Co-founder, Adtitude Media · Aug 19, 2026

Moving your D2C brand into a new country isn't a currency conversion. Here's what actually breaks when a working strategy meets a new market, and how to launch without burning the first quarter's budget finding out.

Problem-Explainers

The 12-Point Pre-Scale Checklist, India Edition

Parth, Co-founder, Adtitude Media · Aug 13, 2026

A general pre-scale checklist misses what actually breaks Indian D2C brands. RTO, COD mix, payout delays and GST reconciliation, the levers before increasing spend.

Problem-Explainers

Growth Doesn't Create Problems. It Reveals Them.

Parth, Co-founder, Adtitude Media · Aug 6, 2026

Scaling a D2C brand doesn't create new weaknesses, it exposes ones already there. Why the ad account is usually the first place they surface.

Problem-Explainers

The Weekly Growth Review Every D2C Brand Should Run

Parth, Co-founder, Adtitude Media · Aug 6, 2026

A platform-performance review misses what actually drives growth. Six sharper questions to ask every week instead.

Problem-Explainers

Before Increasing Your Budget, Check These 12 Things

Parth, Co-founder, Adtitude Media · Aug 6, 2026

Scaling ad spend exposes weaknesses fast. A 12-point checklist to run before increasing budget, from tracking to discount dependency.

Meta Ads

Why Scaling Budget Killed Your Meta ROAS (Learning Phase Explained)

Parth, Co-founder, Adtitude Media · Jul 21, 2026

Increasing Meta ad budget can tank performance overnight. Here's what the learning phase actually does and how to scale without resetting it.

Strategy

How to Build an ROI-Focused Paid Ads Strategy From Scratch

Parth, Co-founder, Adtitude Media · Jul 17, 2026

A step-by-step framework for building a paid ads strategy that optimizes for profit, not just ROAS - CAC, contribution margin, and channel mix for 2026.

Meta Ads

Strong Organic Doesn't Automatically Mean Paid Will Scale

Parth, Co-founder, Adtitude Media · Jul 14, 2026

A loyal following and strong organic engagement don't always translate into a paid funnel that scales profitably.