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Strategy

Diwali and BFCM Are Different Audiences: Running Both Well in the Same Quarter

Parth, Co-founder, Adtitude Media · Aug 28, 2026

Diwali and BFCM are different buyers with different psychology. A guide for D2C founders running both in the same quarter without collapsing them into one campaign.

Strategy

The D2C Founder's Diwali Playbook: Prep, Scale, Retain

Parth, Co-founder, Adtitude Media · Aug 28, 2026

A practical Diwali sale playbook for D2C founders covering creative and tracking prep, profitable spend scaling during the festive window, and turning sale buyers into repeat customers.

WhatsApp

WhatsApp Retention Flows That Move Repeat Rate, Not Just Recover Abandoned Carts

Parth, Co-founder, Adtitude Media · Aug 13, 2026

Most D2C brands only use WhatsApp for cart recovery. Here's how to build post-purchase and win-back flows that actually move repeat rate.

Strategy

What Are the Core Channels in a Digital Marketing Strategy?

Parth, Co-founder, Adtitude Media · Jul 17, 2026

The core digital marketing channels D2C brands need in 2026 - paid, WhatsApp, email, organic, and retention - and how to prioritize them by stage.