Adtitude Media · Free Tool

Contribution Margin Calculator

See what's actually left after discounts, COGS, RTO, and ad spend, per order, and the max CAC you can afford. Revenue and ROAS on a dashboard hide this number.

Selling Price (per unit)

₹

Average Discount

COGS (per unit)

₹

Shipping + Packaging (per unit, one-way)

₹

Payment Gateway Fee

Ad Spend Allocated (per order)

₹

RTO / Return Rate

Contribution Margin

₹0

0% of selling price, per delivered order

0%10%25%40%+

Where Each Rupee Goes

Net revenue after discount₹0

Total costs (delivered order)₹0

Blended margin (incl. RTO loss)₹0

Max Affordable CAC₹0

Contribution Margin Calculator

Contribution Margin

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